THE PROBLEM
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Complex interplay of multiple factors​​
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Infrastructure Inequities - While 60% of population lives in Rural areas, 75% of health infra is concentrated in Urban areas
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HR Inequities: Trained medical professional looking for personal and professional improvement and hence move to urban areas
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Knowledge Inequities: Poor awareness, cultural mores, and trust issues leads to disregard for qualifications, training or knowledge of practitioners. Rely on reputation and hearsay.
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Socioeconomic compulsions: Poor paying capacity, dependence of women and elderly on the males to take them to towns leads to them resorting to traditional medicines or locally available cheap alternatives.
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OUR SOLUTION
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Health entrepreneurs from the community to connect villagers to health infrastructure
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Focus on chronic diseases with high out of pocket health expenses and complications through affordable membership programs​
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Leverage Telemedicine and existing health infra
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Marketing and advertising focussed on disseminating health info
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Partnership with other NGOs / CSRs to layer health service to their existing programs
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